A Revolutionary Social Theory Uncovers A Fatal
"Did You Know That You're Losing Almost
83% Of Your Potential Earnings Because Of Your Eagerness
To Make A Sale?"
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Taking It Easy Can Actually Increase Your Profitability.
Dear Online Businessman,
Yes, you are losing a substantial amount of profit
because of your desire to cram everything you want to
share with your prospects in one sitting.
Slow and gentle. Studies show that this may be a better
way to do business – at least in the world of Internet
commerce. Online prospects want to receive their information
at a gradual pace. They don't want to be pushed. They
want to do things at their own leisure.
This is why email marketing – delivering sales pitches
in mini installments through a series of follow-up messages
– produces better results than direct marketing tactics.
Follow-up messages, in general, boast of a higher conversion
rate than immediate sales from sales pages on the first
Think of it in the point of view of the would-be customer.
Would you rather receive information A, B, C, D and
the rest in one sitting, when all those information
tidbits are obviously geared towards pre-selling, if
not directly selling, a product?
Or would you rather receive information A today, information
B at a latter time, information C on the next go, and
so on and so forth?
The latter option empowers you. The latter option puts
you in control. The latter option makes you the boss.
It's less intrusive. It's not all irritating. It takes
its time to build and improve relationships.
Delivering information at a gradual pace likewise stirs
"What will come next?"
Your prospects are sure to wonder. And this will
make them anticipate your next move
Derek Freeman, author of the manifesto Social Anthropology
And The Scientific Study Of Human Behavior, published
the following conclusion based on his meticulous studies: restraint leads to arousal.
Hold back on gratifying experiences, and you will make
the eventual outcome even more enjoyable!
This is applied in Internet marketing though the following
technique: do not show all your aces at once. Instead,
reveal an ace per occasion, and you will be able to
better ensure the success of your enterprise.
The Theory In Practice
Try to recall the biggest product launches in recent
history. More often than not, the "sales" process took
place months before the actual launch.
Many of these product launches employed viral digital
materials that were unleashed upon the online world
many weeks before the scheduled releases.
Leaked chapters, pessimistic and alarming reports, commissioned
studies, and the like... these were distributed to the
public with the purpose of establishing a pressing need.
Soon, details about the product will be gradually made
available to a buzz that's slowly building up.
Come launch time, the hype will be so huge that fantastic
sales will result in just a few hours!
What's apparent about this technique?
Indeed, it's the well-paced delivery of information,
about the necessity and about the solution, that made
the prospects feel involved. Unbeknownst to the prospects,
they were led to make emotional investments on the product
because of the empowerment the gradual release of information
And emotional investments mean more sales!
The Theory INTO Practice
Now here's the challenge.
Gradually delivering information to your prospects means
breaking down your campaign into several mini-campaigns.
It's a laborious task indeed.
Instead of creating a single sales page, you will have
to create a specific web page for every specific bit
of information you will unravel.
Instead of one email to lead your subscribers to the
page where you want them to be, you will have to send
them several emails for the several pages you want them
Instead of solid, unchanging content for your website,
you need to change it to reflect which information you
want to share at a particular time.
It's work multiplied by how many times you want to deliver
a specific piece of information.
It's the price you have to pay for the fantastic benefits
of a well-paced marketing approach.
There should be a simpler way, right? I mean, we are
living in the age of automation, after all. There should
be a way that will save us the difficulties of carrying
out this revolutionary technique, right?
The Theory Made Real
I'd like to introduce you to a wonderful new digital
tool. I am reminding you this early, though... don't
be misled by the name of this software program. There
is a story behind that which I'll share later on. Its
name may sound simplistic, but alas, dear friend, its
title hides many, many marketing possibilities that
it can help turn into reality.
Content Made Easy!
First, allow me to
explain its name.
The Turbo Tips Manager is so entitled because it began as such: a program that will manage tips for a website.
You may be selling
a digital product, for example, and you want people to discover
new uses for it every time they visit your website. Instead
of changing your website's source code everyday just to
add new tips, the Turbo Tips Manager can display pre-loaded
tips for you automatically.
Suppose you load 20 tips.
The visitor will see the first tip on his first visit...
and the second, the third, etc. it's up to the visitor when
he will stop reading...
...then when he comes back...
...s/he will see
the next tip/s s/he left behind...
...and so on and so
The Turbo Tips
Manager presents for EACH VISITOR a new tip, depending on
how many tips have been displayed so far to THAT visitor!
Amazing, isn't it?
I invented the Turbo Tips Manager because I sell hundreds
of software programs and I want to display new tips for
my visitors on a regular basis.
Imagine how hard it would be if I had to do things manually.
20 tips, for example, for 100 products would mean 2,000
manual updates on my source code.
The Turbo Tips Manager can take care of those in less than
I planned to sell the Turbo Tips Manager as a solution for
such a problem...
...until I encountered the social theory we discussed above,
one that can destroy any marketing campaign.
And immediately, it struck me!
The Turbo Tips Manager can be so
much more than an automated tips display mechanism!
Just take a look at what the Turbo Tips Manager can do for
your online business:
Tips Manager can automatically display a new tip when ever visitor comes back to your site, as we have
Tips Manager can automatically display a new affiliate
link for every visit, giving your visitors a variety
of choice, exposing them to new products which they
may want to buy!
Tips Manager can automatically promote a new web
page for every visit. This can be a novel way of
selling ad space! Or it can be a fantastic new way of
leading people to other websites you also own!
Tips Manager can automatically display a new trivia
tidbit for every visit. Imagine how excited your
visitors will be to revisit your website just to see
new fanciful information that will greet them!
Tips Manager can automatically advertise a JV partner's
website for every visit! This is a great way to
charge up those JV campaigns to maximize profit!
Tips Manager can automatically deliver a sequential
novel. Give your visitors the chapters they can
read when they visit your website!
Tips Manager can automatically advertise a new signup
form - either one of your many mailing lists, or
one of your JV partners' mailing lists!
Tips Manager can automatically display a new product you or a partner of yours is selling for every visit.
Tips Manager can automatically display sequential
offerings, whether they be one-time offers, special
offers, or fire sales!
There is no limit as
to how the Turbo Tips Manager can serve your business!
The Turbo Tips Manager is also very easy to use. You can
start displaying new tips, info, advertisements, etc. in
3 simple steps!
1. Load up the content you want to sequentially display.
2. Set the header and footer you wish to use, or you can
even add a banner!
3. Generate the code which you can use to display your sequential
The Turbo Tips Manager can open a whole new world of possibilities
for your online business!
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To your Success,
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