"Did You Know That You're Losing Almost 83% Of Your Potential Earnings Because Of Your Eagerness To Make A Sale?"

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Taking It Easy Can Actually Increase Your Profitability.

Dear Online Businessman,

Yes, you are losing a substantial amount of profit because of your desire to cram everything you want to share with your prospects in one sitting.

Slow and gentle. Studies show that this may be a better way to do business – at least in the world of Internet commerce. Online prospects want to receive their information at a gradual pace. They don't want to be pushed. They want to do things at their own leisure.

This is why email marketing – delivering sales pitches in mini installments through a series of follow-up messages – produces better results than direct marketing tactics. Follow-up messages, in general, boast of a higher conversion rate than immediate sales from sales pages on the first contact.

The Theory

Think of it in the point of view of the would-be customer.

Would you rather receive information A, B, C, D and the rest in one sitting, when all those information tidbits are obviously geared towards pre-selling, if not directly selling, a product?

Or would you rather receive information A today, information B at a latter time, information C on the next go, and so on and so forth?

The latter option empowers you. The latter option puts you in control. The latter option makes you the boss.

It's less intrusive. It's not all irritating. It takes its time to build and improve relationships.

Delivering information at a gradual pace likewise stirs up excitement.

"What will come next?"

Your prospects are sure to wonder. And this will make them anticipate your next move

Derek Freeman, author of the manifesto Social Anthropology And The Scientific Study Of Human Behavior, published the following conclusion based on his meticulous studies: restraint leads to arousal.

Hold back on gratifying experiences, and you will make the eventual outcome even more enjoyable!

This is applied in Internet marketing though the following technique: do not show all your aces at once. Instead, reveal an ace per occasion, and you will be able to better ensure the success of your enterprise.

The Theory In Practice

Try to recall the biggest product launches in recent history. More often than not, the "sales" process took place months before the actual launch.

Many of these product launches employed viral digital materials that were unleashed upon the online world many weeks before the scheduled releases.

Leaked chapters, pessimistic and alarming reports, commissioned studies, and the like... these were distributed to the public with the purpose of establishing a pressing need.

Soon, details about the product will be gradually made available to a buzz that's slowly building up.

Come launch time, the hype will be so huge that fantastic sales will result in just a few hours!

What's apparent about this technique?

Indeed, it's the well-paced delivery of information, about the necessity and about the solution, that made the prospects feel involved. Unbeknownst to the prospects, they were led to make emotional investments on the product because of the empowerment the gradual release of information provided.

And emotional investments mean more sales!

The Theory INTO Practice

Now here's the challenge.

Gradually delivering information to your prospects means breaking down your campaign into several mini-campaigns.

It's a laborious task indeed.

Instead of creating a single sales page, you will have to create a specific web page for every specific bit of information you will unravel.

Instead of one email to lead your subscribers to the page where you want them to be, you will have to send them several emails for the several pages you want them to visit.

Instead of solid, unchanging content for your website, you need to change it to reflect which information you want to share at a particular time.

It's work multiplied by how many times you want to deliver a specific piece of information.

It's the price you have to pay for the fantastic benefits of a well-paced marketing approach.

There should be a simpler way, right? I mean, we are living in the age of automation, after all. There should be a way that will save us the difficulties of carrying out this revolutionary technique, right?

The Theory Made Real

I'd like to introduce you to a wonderful new digital tool. I am reminding you this early, though... don't be misled by the name of this software program. There is a story behind that which I'll share later on. Its name may sound simplistic, but alas, dear friend, its title hides many, many marketing possibilities that it can help turn into reality.

Presenting...

The Turbo Tips Manager (Solo Edition) Dynamic Content Made Easy!